Leads, clients, invoicing, LMS, marketing automation, affiliate management, knowledge base & more — purpose-built for coaches, academies & service businesses.
Whether you're a solo coach or running a multi-city institute — Axel CRM has exactly what you need.
Everything you need to run a professional solo practice without the admin overwhelm.
Manage students, courses, batches and fees — all from one place.
Scale your client relationships and team operations without chaos.
Run multi-batch programs, automate follow-ups and track every enrolled participant.
No add-ons. No hidden charges. Every feature ships with every account from day one.
Track every lead from first contact to close. Multiple stages, custom sources, and quick status updates in one view.
Visualise deals as draggable cards across custom stages. Know exactly where every opportunity stands at a glance.
Store all client details, track communication history, manage billing & shipping addresses and see complete activity logs.
Create professional invoices, send by email, track payments and download PDFs — all in seconds. Razorpay & Cashfree ready.
Assign tasks to team members, set due dates, track priorities and never miss a follow-up again.
Schedule meetings, calls and site visits. Drag-and-drop calendar linked directly to your leads and clients.
Share a booking link for discovery calls, coaching sessions or consultations. Clients self-schedule — no back-and-forth emails.
Send bulk email campaigns to segmented lead or client lists. Track opens, clicks and conversions right in the dashboard.
Send automated WhatsApp messages for lead follow-ups, appointment reminders and invoice notifications.
Build multi-step drip sequences across email and WhatsApp to nurture leads on autopilot without manual effort.
Create embeddable lead capture forms and landing-page funnels. Leads flow directly into your CRM pipeline automatically.
Build trigger-based workflows — when a lead reaches a stage, auto-send an email, create a task, or update a field. Zero manual work.
Create programs with modules and lessons. Enroll students, track progress and give them a branded portal to access their courses.
Give clients a self-service portal to view invoices, download files, track bookings, raise support tickets and browse your knowledge base.
Launch a full affiliate program. Affiliates get their own portal to track referrals, commissions and payouts in real time.
Clients raise tickets directly from their portal. Your team manages, replies and resolves all support requests from one inbox.
Publish articles and guides your clients can self-serve. Reduce support volume and delight customers with instant answers.
Organise work into projects with tasks, deadlines, assignees and progress tracking — linked directly to your clients.
Add your entire team, assign roles, and control who sees what. Built-in role-based access control keeps data safe.
Import thousands of leads from spreadsheets in 3 steps. Smart column mapping auto-detects your fields.
Revenue trends, lead conversion rates, top clients, overdue tasks — visual charts updated in real time.
Map your own domain to the portal. Present a fully branded experience to clients and students — no Axel branding visible.
Build powerful automations in minutes — no code needed. Trigger emails, WhatsApp messages, task creation and pipeline moves based on lead behaviour, time delays or custom conditions.
Multi-step drip campaigns that nurture leads and clients on autopilot.
Instant WhatsApp messages for bookings, invoices and follow-ups.
Auto-create tasks, move pipeline stages and assign leads when events fire.
Capture leads from forms and landing pages — they flow right into your pipeline.
Every person in your ecosystem gets their own branded, permission-controlled portal — not just your internal team.
Self-service hub for all your paying clients
Dedicated learning space for enrolled students
Grow referrals with a built-in affiliate program
No lengthy setup. No IT team needed. Get your whole business on Axel CRM today.
Sign up in 60 seconds. Enter your company name, email and password — no credit card required to start your free trial.
Upload existing leads from a CSV, add your team members, configure your pipeline stages and set up your company branding.
Set up automations, launch marketing sequences, share client & student portals, and watch your business run on autopilot.
Per-user pricing. Start free forever or unlock more with paid plans. Free trial on every paid plan — no credit card required. See full pricing →
1 user · 100 leads · 50 clients
Freelancers & solo consultants
Small teams & service businesses
Agencies & growing teams
From ₹49,999/month
Real businesses, real results.
"I run a life coaching practice and this CRM handles everything — lead follow-ups, session bookings, invoicing. My admin time dropped by 60%."
"We enrolled 120 students last quarter and managing them in spreadsheets was a nightmare. The Student Portal and LMS module solved it completely."
"The WhatsApp automation alone saves me 3 hours a day. Every new lead gets a welcome message instantly, and our follow-up rate has tripled."
Whether you want a demo, need a custom quote, or just have a question — drop us a message and we'll get back to you within 24 hours.
14-day free trial on every plan. No credit card required.
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