Track prospects from first inquiry to signed contract, automate follow-ups so no lead slips through, and send professional GST invoices — without wrestling with software designed for 500-person sales teams.
Visualise every prospect at each stage — from cold inquiry to proposal sent to retainer signed. Drag-and-drop deals between stages and never lose track of where a prospect stands.
Set follow-up reminders that trigger automatically. Axel nudges you when a prospect has gone quiet for too long so you reach out at exactly the right moment — not a week too late.
Log proposals against each lead, track their status, and note client feedback — so you always know which proposals are pending a decision and which need a follow-up call.
Let clients book discovery calls or strategy sessions through your booking page. Sync with your calendar and receive automatic confirmations — no back-and-forth email chains.
Raise professional invoices with GSTIN, HSN/SAC codes, and accurate tax breakdowns. Accepted by Indian accountants and compliant with GST filing requirements out of the box.
Maintain a complete record of every client — communication history, engagement notes, documents, and project status — so every conversation is informed and nothing is forgotten.
| Feature | Axel CRM | Zoho CRM | Salesforce | Spreadsheets |
|---|---|---|---|---|
| INR pricing with Razorpay | ✅ Yes | ✅ Yes | ❌ USD only | ✅ Free |
| GST-compliant invoicing built-in | ✅ Yes | ⚠️ Zoho Books add-on | ❌ No | ❌ No |
| Free plan available | ✅ Yes (1 user) | ✅ Yes (3 users) | ❌ No | ✅ Yes |
| Follow-up automation | ✅ Yes | ✅ Yes | ✅ Yes | ❌ No |
| Client booking page | ✅ Yes | ⚠️ Paid add-on | ⚠️ Paid add-on | ❌ No |
| Setup without a consultant | ✅ Afternoon setup | ⚠️ Days to weeks | ❌ Requires admin | ✅ Immediate |
| India-based support | ✅ Yes | ✅ Yes | ⚠️ Global queue | ❌ No support |
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