Axel CRM
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Built for Salons, Clinics, Gyms, Accountants & More

The CRM Built for Service Businesses — Bookings, Clients & Follow-Ups in One Place

Axel CRM is designed for service-based businesses that run on relationships. Capture every inquiry, automate follow-ups, manage appointments, retain clients, and send GST-compliant invoices — all without switching between five different tools.

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Free trial on every paid plan · Free plan available forever
Everything a Service Business Needs in One CRM
Stop losing clients to missed follow-ups and scattered appointment books.
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Lead Management

Capture inquiries from your website, social media, or walk-ins. Track every lead through a visual pipeline so nothing slips through the cracks.

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Appointment Booking

Share a booking link with clients. They choose a time slot, confirm instantly, and it lands in your calendar — no phone tag required.

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Follow-Up Automation

Set up automated follow-up sequences for new inquiries, appointment reminders, and re-engagement campaigns so you stay top-of-mind without manual effort.

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Client Management

Keep complete client histories — past appointments, notes, documents, and service records — in one profile. Know your client before they walk in.

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GST-Compliant Invoicing

Create and send professional invoices with GST applied correctly. Accept payments via Razorpay. Built for Indian service businesses from day one.

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Business Reports

Track new inquiries, conversion rates, repeat bookings, and revenue — so you know exactly what's working and where to focus next.

Why Service Businesses Choose Axel CRM

  • Purpose-built for service businesses — not generic enterprise CRM adapted for you
  • Appointments, follow-ups, client records, and invoicing in a single platform
  • Automated reminders reduce no-shows and missed follow-ups
  • GST invoicing and INR pricing built in — not bolted on as an add-on
  • Paid plans from ₹499/month — no enterprise pricing for small teams
  • Free plan to get started; upgrade when your business is ready
₹0To get started — Free plan forever
1 platformLeads, bookings, clients, invoices
AutoFollow-ups & appointment reminders
Axel CRM vs Other Tools for Service Businesses
Generic CRMs weren't built for appointment-based businesses. Axel was.
Feature Axel CRM Zoho CRM Freshsales Spreadsheets
Lead management✅ Yes✅ Yes✅ Yes⚠️ Manual
Appointment booking✅ Built-in❌ No❌ No❌ No
Follow-up automation✅ Yes⚠️ Paid add-on⚠️ Higher tiers❌ No
GST-compliant invoicing✅ Built-in⚠️ Add-on (Zoho Books)❌ No❌ No
INR pricing✅ From ₹499/mo⚠️ USD-first⚠️ USD-first✅ Free
Free plan forever✅ Yes❌ No❌ No✅ Yes
Client retention tools✅ Yes⚠️ Limited⚠️ Limited❌ No

Frequently Asked Questions

Which service businesses is Axel CRM designed for?
Axel CRM works well for any appointment-based or relationship-driven service business — salons, beauty studios, clinics, physiotherapy centres, gyms, chartered accountants, legal firms, consultants, coaching centres, and similar businesses. The core workflow of capturing inquiries, booking appointments, following up, and invoicing applies broadly across these industries.
Does Axel CRM generate GST-compliant invoices?
Yes. Axel CRM includes built-in GST-compliant invoicing for Indian businesses. You can configure your GST number, set tax rates, and send professional invoices to clients directly from the platform. Payments can be collected via Razorpay.
Can I use Axel CRM instead of a separate booking tool?
Yes. Axel CRM includes an appointment booking system so clients can book directly using your shared link. This replaces the need for a separate booking tool like Calendly or SimplyBook for most service businesses.
How much does Axel CRM cost for a service business?
Axel CRM offers a Free plan (1 user, 100 leads) that is free forever. Paid plans start from ₹499/user/month on an annual plan (Starter). The Growth plan is ₹999/month and the Professional plan is ₹1,999/month. Every paid plan includes a free trial — no credit card required to start.

Run Your Service Business Without the Chaos

Join service businesses across India using Axel CRM to manage clients, reduce no-shows, and grow revenue.

Start Free — No Credit Card
Free trial on every paid plan · Free plan available forever