Simple, Transparent Pricing

Grow your business,
not your software bill

Start free forever or unlock more with per-user plans. Every paid plan includes a free trial — no credit card required.

Free trial available on every paid plan
Monthly Yearly Save ~17%
Users:
1 user
🏅
Limited Time · Founding Member Offer
Get Professional features at Growth pricing
Lock in ₹999/user/month for life — before we raise prices.
First 100 users First 20 companies First 30 days
₹999/user/mo
Professional plan · Lifetime lock-in
Claim Offer →
Always Free
🎯
Free
Test Axel CRM at zero cost
₹0 /month
Forever free · 1 user only
100
Leads
50
Clients
1
Pipeline
Basic
Reports
Get Started Free
  • Lead management
  • Client management
  • Tasks & calendar
  • Basic dashboard
  • Automation
  • Campaigns
  • Funnels
Free Trial Included
🚀
Starter
Freelancers & solo consultants
599 /user/mo
Billed monthly
Total: ₹599/mo
Start Free Trial
  • 1,000 leads · 500 clients
  • 1 pipeline · 1 meeting type
  • Lead & client management
  • Task management
  • Basic booking
  • CSV import/export
  • Basic reports
  • Automation
  • Funnels
Free Trial Included
🏢
Professional
Agencies, institutes & growing teams
1,999 /user/mo
Billed monthly
Total: ₹1,999/mo
Start Free Trial
  • 25,000 leads · 10,000 clients
  • 10 pipelines · 20 lead forms
  • Everything in Growth
  • Campaigns
  • Lead scoring
  • 10 funnels
  • Knowledge base
  • Advanced automation
  • Priority support
🌐
Enterprise
Large businesses & custom needs
Custom
Starting from ₹49,999/month
Contact Sales
  • Unlimited leads & clients
  • Everything in Professional
  • Custom onboarding & migration
  • Custom workflows & branding
  • White-label & custom domain
  • API & webhook access
  • Advanced permissions
  • Dedicated support
  • Priority feature requests
No credit card for trial
256-bit SSL encryption
Cancel anytime
Email support on all paid plans
Built for India

Frequently asked questions

What is the Free plan and how long can I use it?
The Free plan is truly free forever — no time limit. It supports 1 user, up to 100 leads, 50 clients, and 1 pipeline. It's perfect for solo operators who want to try Axel CRM at their own pace before committing to a paid plan.
What does "free trial included" mean on paid plans?
Every paid plan (Starter, Growth, Professional) includes a free trial period. You get full access to all features of that plan with no credit card required. At the end of the trial you can choose to subscribe or fall back to the Free plan.
What is the Founding Member Offer?
The Founding Member Offer lets you access all Professional plan features at the Growth plan price (₹999/user/month) — locked for life. It's available to the first 100 users, first 20 companies, or within the first 30 days of our launch, whichever comes first. Once you lock in, you keep that price even after we raise it.
How does per-user pricing work?
You pay for each active team member in your workspace. For example, if you choose the Growth plan at ₹999/user/month and have 5 users, your monthly charge is ₹4,995. You can add or remove users at any time and your billing adjusts accordingly.
What is the benefit of annual billing?
Annual billing gives you ~17% off compared to monthly billing. You pay for 12 months upfront and save significantly over the year. For example, Growth plan annually costs ₹833/user/month vs ₹999/month — saving you ₹1,992 per user per year.
Can I switch plans or cancel anytime?
Yes. You can upgrade, downgrade, or cancel your plan at any time from the Billing page inside your dashboard. Upgrades take effect immediately; downgrades apply at the next billing cycle. If you cancel, you stay on your current plan until it expires.
Do you offer GST invoices?
Yes. Axel CRM issues proper GST invoices for all Indian businesses. If you have a GSTIN, provide it during checkout and your invoice will be issued to your registered business name. CGST/SGST applies for Uttar Pradesh entities; IGST applies for all other Indian states.