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CRM + Email + WhatsApp Campaigns

Run Campaigns and Manage Your CRM — All in One Place

Tired of syncing Mailchimp with your CRM and watching data go stale? Axel CRM combines your lead pipeline with email and WhatsApp campaigns, drip automation, and campaign analytics — so your marketing and sales teams work from the same data. Starting at ₹499/month.

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Free trial on every paid plan · Free plan available forever
Campaign Features Built Into Your CRM
Stop managing two tools. Axel CRM's campaign module is built on top of your live lead and client data — so every campaign reaches the right people, every time.
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Email Campaigns

Design and send broadcast email campaigns to your leads or clients. Use templates, personalise with merge fields, and schedule delivery at the right time.

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WhatsApp Campaigns

Reach leads and clients on WhatsApp — the channel Indian audiences actually respond to. Send bulk WhatsApp messages from within your CRM dashboard.

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Lead Segmentation

Target the right audience by filtering leads by source, pipeline stage, location, tag, or custom field. Send campaigns only to relevant segments — not your whole list.

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Campaign Analytics

Track open rates, click-throughs, replies, and conversions for every campaign. See which messages move leads forward and double down on what works.

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Automation & Triggers

Trigger campaigns automatically — when a lead is created, a deal is won, or a follow-up goes unanswered. Automate your nurture sequences without writing code.

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Drip Sequences

Build multi-step drip campaigns that send over days or weeks. Warm up cold leads, onboard new clients, or re-engage inactive contacts — all on autopilot.

Why Marketers and Sales Teams Choose Axel CRM for Campaigns

  • No Mailchimp + CRM sync needed — your leads and campaigns share the same database
  • WhatsApp campaigns built in — the #1 channel for Indian lead engagement
  • Segment leads using live CRM data — pipeline stage, source, tags, custom fields
  • INR pricing from ₹499/mo — no USD subscriptions for Mailchimp and a CRM combined
  • GST-compliant invoicing in the same platform — bill clients without switching tools
  • Free trial on every plan — no credit card required to explore campaign features
2-in-1CRM + Campaign Tool
₹499Starting per Month
Email + WADual Channel Campaigns
Axel CRM vs Mailchimp + CRM, HubSpot & ActiveCampaign
Combining Mailchimp with a CRM means duplicate contacts, stale data, and two subscriptions. Axel CRM gives you both in one platform built for India.
Feature Axel CRM Mailchimp + CRM HubSpot ActiveCampaign
Email Campaigns ✅ Built-in ✅ Mailchimp ✅ Yes ✅ Yes
WhatsApp Campaigns ✅ Yes ❌ No ❌ No ❌ No
CRM Pipeline Built In ✅ Yes ⚠️ Separate tool ✅ Yes ⚠️ Limited
INR Pricing ✅ ₹499/mo ❌ USD only ❌ USD only ❌ USD only
GST-Compliant Invoicing ✅ Built-in ❌ No ❌ No ❌ No
Drip Sequences & Automation ✅ Yes ⚠️ Paid plan ⚠️ Paid only ✅ Yes
Free Plan (No Time Limit) ✅ Forever ✅ Mailchimp only ✅ Limited ❌ Trial only

Frequently Asked Questions

Do I still need Mailchimp if I use Axel CRM?
No. Axel CRM includes email campaign tools built directly into the platform. You can send broadcast campaigns, set up drip sequences, and track results — all using the same lead and client data already in your CRM. No sync, no duplicate contacts.
Does Axel CRM support WhatsApp campaigns?
Yes. WhatsApp campaigns are built into Axel CRM — you can send bulk WhatsApp messages to segmented lead lists directly from your dashboard. This makes Axel CRM particularly effective for Indian businesses where WhatsApp is the primary communication channel.
Can I segment my leads before sending a campaign?
Yes. You can segment your leads by pipeline stage, source, tags, location, custom fields, or any combination of filters. Because campaigns run on live CRM data, your segments are always up to date — no CSV exports or manual list management needed.
What plans include campaign features?
Campaign features are available on the Starter plan (₹599/mo or ₹499/mo billed annually) and above. Every paid plan comes with a free trial — no credit card required. The free plan (₹0, 1 user, 100 leads) gives you access to core CRM features to get started.

Market Smarter — Without Leaving Your CRM

Replace your Mailchimp + CRM combo with one platform that does both. Email, WhatsApp, pipelines, invoicing — all in Axel CRM from ₹499/month.

Start Free — No Credit Card
Free trial on every paid plan · Free plan available forever