Most CRM software is built for Western markets and adapted for India as an afterthought. Axel CRM is different — designed from the ground up for Indian businesses, with INR pricing, GST-compliant invoicing, Razorpay payments, and features that match how Indian teams manage leads and clients.
All plans are priced in Indian Rupees. No USD conversion, no fluctuating bills. Free plan forever. Paid plans from ₹499/month on an annual subscription.
Generate GST invoices with your GSTIN directly from the CRM. Correctly structured for Indian tax compliance — not a workaround or third-party plug-in.
Collect payments from clients online via Razorpay — the payment gateway Indian businesses trust. No need to connect foreign payment processors.
Track every lead from first contact to closed deal. Visual pipelines, status tracking, source attribution, and team assignment built in.
Automate follow-up reminders and outreach sequences. Indian sales teams often manage high volumes of leads — automation makes sure no one is forgotten.
Run campaigns, build funnels, manage support tickets, and track projects — all in the same platform. No juggling between five subscriptions.
| Feature | Axel CRM | Zoho CRM | Freshsales | LeadSquared |
|---|---|---|---|---|
| INR pricing | ✅ Yes | ⚠️ USD-first | ⚠️ USD-first | ✅ INR available |
| GST-compliant invoicing | ✅ Built-in | ⚠️ Separate product | ❌ No | ❌ No |
| Razorpay payments | ✅ Yes | ⚠️ Via Zoho Books | ❌ No | ❌ No |
| Free plan forever | ✅ Yes | ❌ No | ❌ No | ❌ No |
| Appointment booking | ✅ Built-in | ❌ No | ❌ No | ❌ No |
| Built in India | ✅ Yes | ✅ Yes (Zoho) | ✅ Yes (Freshworks) | ✅ Yes |
| Starter price (per month) | ✅ ₹499 | ⚠️ ~₹1,300+ | ⚠️ ~₹1,200+ | ⚠️ ~₹2,500+ |
INR pricing, GST invoicing, Razorpay payments — and a free plan to get started today.
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