Axel CRM gives small businesses a complete platform to manage leads, automate follow-ups, handle client relationships, and send GST-compliant invoices — all in one tool, priced in INR, and simple enough to set up in an afternoon.
Capture leads from any source — website forms, calls, referrals, or campaigns. Track every lead in a visual pipeline and never lose a potential customer.
Set automatic follow-up reminders and sequences so your team stays on top of every lead without manual tracking. Spend time selling, not scheduling.
Keep all client details, communication history, documents, and notes in one organised place. Every team member sees the full picture instantly.
Generate professional GST-compliant invoices in seconds. Collect payments via Razorpay online. No separate billing software needed.
Run email campaigns and build landing page funnels to generate new leads. Measure what converts and double down on what works.
See your sales pipeline health, lead sources, team activity, and revenue at a glance. No complex dashboards — just the numbers that matter.
| Feature | Axel CRM | Zoho CRM | HubSpot | Excel / Sheets |
|---|---|---|---|---|
| INR pricing | ✅ Yes | ⚠️ USD-first | ⚠️ USD pricing | ✅ Free |
| GST-compliant invoicing | ✅ Built-in | ⚠️ Separate Zoho Books | ❌ No | ❌ No |
| Free plan forever | ✅ Yes | ❌ No | ⚠️ Very limited | ✅ Yes |
| Appointment booking | ✅ Yes | ❌ No | ⚠️ Paid only | ❌ No |
| Follow-up automation | ✅ Yes | ⚠️ Paid tiers | ⚠️ Paid tiers | ❌ No |
| Campaign & funnels | ✅ Yes | ⚠️ Add-on cost | ⚠️ Paid only | ❌ No |
| Easy onboarding (hours, not weeks) | ✅ Yes | ⚠️ Steep learning curve | ⚠️ Steep learning curve | ✅ Yes |
Affordable, all-in-one, and built for India — get started with Axel CRM today.
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